better text messages

A productive way to make your business more prominent in the market is by connecting with the consumers frequently. One such clever method is through effective SMS marketing messages that reaches out to these potential customers easily. For that you need to have the phone numbers of these valuable customers for sms-marketing-campaign for which you can use different modes of communication.

But there is also the factor of keeping up with the customer needs and persuade them to stand by your side and for that the text should be rational and appropriate. It takes a lot of time and analysis to get the perfect idea for a simple text to be an effective and successful-customer-engagement but it is all worth the toil.

Given Below Are Five Points To Write Better Text Messages For Your Marketing Campaign:

  1. Distinguish Your Company-

    The most important message that you can establish is by giving your full identity as a business or a brand. Most anonymous messages get deleted or pushed into spam as they don’t give a proper address to themselves as who they are or what they represent to the customers.

  2. Persuasive Language-

    How you express your protocol and compel the customers to make a purchase can generate your market.

    • The first is using impressive text message to grab the attention of the target customers but do not just bluff about anything. Simple language or words like ‘free’, ‘instantly’, ‘new’ that will describe your offers and benefits precisely will grab their interest. However, you cannot include slangs or abbreviations with sophisticated products as it can degrade and hinder your marketing campaign. But as long as you are selling the brands of a clothing lines or sneakers you can use some words to be making it seem more casual.

 

    • Next you can set up a time limit on offers to give them a sense of urgency to buy the product immediately and within a great bargain. To do so, you must use the correct approach for which you have to know your target audience.

 

    • Just like you cannot use the same intonation with every person you know, same is with the consumers. You must select a ambience to be in the spotlight.

 

 

    • You can also use the scheme of showing a limited amount of product that has sold out very fast and only few are available to give them the rush to buy the product but also provide ample means before it is out of stock. Use simple words that describes the fact and details, do not try to butter it up with cute write ups as it gets annoying.
  1. Resolving Problems-

    Consumers will most likely invest in those brands that not only offers the best deal but also respond to their problems genuinely.

    • For example, you can start with “If you are having the problem of …, we have offered the ideal solution like…” and continue with the problems that you have solved. The clients will soak it all in and pass the info to other customers as well which makes it an excellent marketing procedure.
    • Another example is by starting a message with an alarming question and then replying it by presenting your services as a solution.
  1. Flattering Headline-

    Even though emails and other promotional ads use this strategy, it can be used in SMS too to give it a classic look. A headline will tell the customer instantly what your brand is about and what to expect out of it.

    • You must make a captivating title so to catch their eyes and which will be engraved in their minds. With this half of your work is done as this will urge them to read more about your offer in details.
    • Everything that you want to convey in the message should be short and precise so that it takes only few seconds to read without getting overlooked.
  1. Special Treatment-

    It is not mandatory to send numerous text messages about your offers that they can easily get access to from your company website or blog. While some get irritated by the constant text messages that are talking about the same deals again and again, you can easily be pushed to spam or ignored that may lead to losing of interest of responsive clients in your company.

    • Instead, send them only those SMS that tell them about the exclusive deals that you have to offer to them. For that you can go through their purchase history or other data that discloses you what a specific client is looking for.
    • For instance, you can give them a coupon code for a limited time period to purchase different products. Or maybe a specific product that is half off but only up to a given time limit that was given only to them.

Conclusion

A plain text can become a useful and influential marketing tool as it is the part of everyday life. Whether a person is using smart phone or featured mobile, SMS doesn’t require any special app to get in touch with your consumer. All it needs is some engaging wording that appears agreeable to the eye and should pop up at the right place in the right time. The more appealing your deals, the more the customers are interested in your product. It’s all in the writing that you put together which will get you noticed and expand your market. SMS has become an affordable medium to get in touch with customers, which cannot be ignored as sms-marketing-services is a blessing in disguise for uplifting your company in the market. Keeping up with their expectations will take lots of effort but it is also rewarding as the clients will keep coming back for more. The goal is to achieve the target audience for your industry to prosper.

The Author

Shatarupa Ganguly

Shatarupa is an experienced Content Writer with a demonstrated history of working in the publishing industry. Skilled in Editing, Blogging, and Creative Writing. Strong media and communication professional with a Master's degree focused in English Language and Literature from Gauhati University, Guwahati.