When it comes to promoting a business, there are several tactics one can adopt. Promotional SMS is one such marketing tool that has shown significant benefits for businesses in the past and continues to do so. Let us take a look at the several advantages of sending promotional SMS to your customers.
Send a prompt to your customers
Customers prefer to know the gist of a message rather than going into details. So if it is about a sale, then they would be interested in knowing the date and discount of the sale. SMS gives you the opportunity to convey just the specific message to your audience.
Send it anytime
One of the best advantages is that you can send SMS to your customers at any point of time and place. So considering your customers’ location and time preference, you can choose to send SMS.
Gone are the days when print flyers and brochures were used for marketing. Today, digital marketing methods like SMS are being used for promotion, which actually saves a lot of paper and contributes in go-green marketing.
Simple to use
SMS platforms usually come with user-friendly dashboards wherein the sender of message can simply enter the message, set date and time as per requirement, upload customer database that includes phone numbers, and it is done. Users need not to be tech savvy in order to send SMSs.
SMS can be personalized with your brand name, customer name, greetings, etc. which makes your business communication look more professional and eye-catching. Modern day SMS services provide you with read-to-use or customized templates that saves a lot of time and effort.
Sending SMS to a whole batch of audience in one shot save a lot of time that can be used in other business areas that demand your attention.
Rapid and High reach
According to statistics, it has been found that 90% of text messages are opened within 3 minutes after being sent. Also, text messages have been found to have 98% open rate, which makes it an effective medium for business marketing. This clearly tells us that a business can expect increase in sales and profits with the use of SMS marketing.
Compared to other forms of advertising, SMS is found to be quite reasonable in terms of cost. Other mediums such as print require a lot of inputs in the form of material, printing, etc. which adds up to the cost. SMSs can be easily sent through a web based portal which demands internet connectivity and a system connected to it.
Track and Measure
Modern day SMS services provide reporting feature that allows the sender to see the success rate of their SMS campaigns. Moreover, different SMS campaigns can be compared according to their performance, audience and context.
What are your thoughts on using promotional SMS for business growth? Have you ever used the services of an SMS service provider? Share your experience with us in the comments section.