Bulk SMS Campaign

There’s no denying the fact that smartphones have revolutionized the way a business communicates with the customers. There are apps, instant messengers, VoIP calling and several other features to entice new audiences and keep in touch with the existing ones. However, despite this shift, the power of traditional text messages for communication cannot be underestimated. As per the stats, there’s still a significant percentage of the population around the world which prefers to connect the conventional way i.e. the SMS. This means businesses can take advantage of this opportunity for growth.

So if you are planning to try your hands on SMS Marketing, then here’s a list of 5 useful tips to ensure that you are on the right track:

Review your Business and Goals

Before you dive into execution, it is important to understand your business and what you want to achieve through this campaign. Make sure you consider these five components while strategizing your goals –

  1. Be Specific
  2. Be Measurable
  3. Be Achievable
  4. Be Relevant
  5. Be Time Specific

Once you have a clear vision about this, you are then ready to move ahead.

Maintain Coherence

Executing a bulk SMS service campaign is simply not a one-person job. There will be involvement of several departments from your company such as sales team, creative team, social media, etc. The need is to ensure that each and every team involved in the process is on the same page as it will help in the smooth operation of the SMS campaign.

Give Prominence to CTA

The Call-to-Action in your SMS campaign is the primary component that drives traffic and sales. However, many businesses fail to understand its importance and do not present it the way it should be. Usually, companies mention a keyword and a short code as a Call to Action, where interested customers need to send the keyword on the shortcode number through text message. It is important to ensure that customers can clearly depict these two parameters.

Show Some Extra Love

Since this segment of customers are a little more special to your modern day business, there’s no harm in leveraging some incentives to show them that they are valued. These incentives can be in the form of discount coupons and offers. You can also incorporate some non-monetary incentives by sending reminder messages, asking for feedback,  and some special privileges.

Check Timings

The time of sending a campaign is quite crucial to its success. If your business is going to witness an event on Monday morning, then sending invitation SMS to customers on Wednesday or Thursday would be too early. Remember that your customers will instantly receive the SMS once you will send it to them. Ensure that you make it at an appropriate time- neither too early nor too late.

The Author

Kanika Sharma